The “Al Moutmir Li Khadamat Al Qorb” initiative arrives in Beni Mellal

• The fourth stop of the « Al Moutmir Li Khadamat Al Qorb » outreach initiative will provide support to more than 450 farmers over three days.
• The initiative integrates a mobile soil analysis laboratory, demonstration platforms, and a training and support offering adapted to the needs of farmers.
• It mobilizes about thirty agronomists permanently established in Morocco’s 28 provinces, placing the scientific method at the heart of the approach.

Beni Mellal, October 16, 2018 - OCP Group is demonstrating its lasting commitment to Moroccan farmers by continuing to roll out its « Al Moutmir Li Khadamat Al Qorb » outreach program. After the program’s launch on September 25 in the province of Safi, the initiative will make a stop at Beni Mellal, in the Oulad Bourahmoune region, from October 16 to 18. This fourth stop will provide support to more than 450 farmers over three days. The “Al Moutmir Li Khadamat Al Qorb” initiative is a component of OCP Group’s « Al Moutmir » program, which is part of the company’s commitment to the development of Morocco’s agricultural sector. For the 2018-2019 crop year, this outreach initiative includes targeted actions in nearly 28 provinces aimed at providing diversified support to farmers. The « Al Moutmir » program is supported by the Act4Farmers initiative, which makes it possible to build on the “Al Moutmir” program’s efforts through the OCP employees mobilized in the context of Act4Community.

Focusing on the farmer as a real agent of change, the initiative « Al Moutmir Li Khadamat Al Qorb » relies on the scientific approach as a key driver of prosperous and sustainable agriculture. Based on a partnership approach, this initiative involves the sector’s different stakeholders (such as the Ministry of Agriculture, Maritime Fisheries, Rural Development, and Water and Forests, institutions, researchers, distributors, resellers, farmers, etc.) and draws benefit from each depending on their type of contribution

« Al Moutmir » includes a mobile soil analysis laboratory that operates in the different provinces supported by the program. It also incorporates an experimental program that provides support for training and information on agricultural best practice. The program, called « Agri-Platforms, » involves the deployment of 1000 demonstration platforms for the current campaign.

« Al Moutmir Li Khadamat Al Qorb » is supported by a team of agronomists in charge of regional commercial development that promotes the use of adapted fertilizers as part of high-quality technical operations. The team is based in different Moroccan provinces and works with farmers on a daily basis, providing agricultural training, demonstrations, monitoring, and support. They offer customized and tailormade support to farmers in the regions in which they operate, based on the product offering that is available in Morocco through OCP Group’s manufacturing and distribution partners. Provincial meetings began on September 25 in the context of this approach. They touched on more than 28 stops focused on the cultivation of cereal and leguminous crops, olive trees, and fresh produce.

In addition to mobilizing human resources, OCP makes significant scientific and technological resources available to farmers, including a scientific reference system adapted to each stage of technical operations and a mobile laboratory that travels all over the different regions to carry out free and nearly instantaneous soil analyses. As a true accelerator of development, digital technology plays a central role in the initiative by facilitating the transfer of scientific knowledge to farmers and contributing to prosperous and sustainable agriculture.